The pharmacyThe channel, and the place where the work is done.
Selected for the pharmacy.
Developed in the pharmacy.
Portugal.
Imersivashape represents international premium brands exclusively in Portugal, and develops them in one channel: the pharmacy. It keeps a small number of positions, each held by one brand.
A position, open.
The selection
A brand is selected for a distinctive proposition, its quality and its potential in the pharmacy channel. A position is filled only when the brand, the channel and the standard agree, and positions are kept few, so that each brand receives the strategy, the visibility and the field execution it needs to grow in Portugal.
Behind each selection
Pharmacy only
More than twenty years of premium and luxury brand management across Portugal, Spain and France, including experience with LVMH and L'Occitane en Provence, the luxury brand strategy and management of Swift Mirage, and the creation of L'Unperfect, an independent fragrance brand.
Pharmacies
We start with the pharmacy and the consumer.
Selected.
Our work does not stopwhen a productenters the pharmacy.
Inside, the work begins. From here, everything that happens to the brand takes place in the pharmacy.
Introduced.
Observed in a working pharmacy, close to the consumer.
In Portugal, the pharmacy is where a product is recommended across the counter, with time to explain it. It is an environment built around trust, professional advice, proximity and expertise. We believe there is an opportunity for premium brands that choose to remain genuinely committed to this channel.
Imersivashape was created in 2026 as a joint venture with one of the largest pharmacies in the Iberian Peninsula. That pharmacy is where a brand is introduced, recommended, experienced and purchased before it is developed across the channel.
The counter shows how a product is received: what the professional says about it, what the consumer asks, and whether they come back for it. What is learnt there shapes the work in every other pharmacy.
Observed.
Developed in each pharmacy, North and South.
Two field representatives, one for the North and one for the South, each with over two decades in the beauty sector, build, manage and grow the brand in each pharmacy.
- Regular visits
- The same representative returns to each pharmacy on a set schedule.
- Team training
- The pharmacy team learns the brand and its range, so that its recommendation is informed.
- In-store execution
- A defined space for the brand in the pharmacy's beauty area, and the programmes behind the counter.
- Sell-out management
- Sales at the counter are followed with the pharmacy team, and the work responds to them.
- Brand activation
- Activity in the pharmacy that puts the brand in front of the consumer, with the professional's recommendation.
- Relationship management
- With each pharmacy and its team, and with the brand's own team, well beyond the introduction.
Brand strategy sets the positioning, pharmacy insight sets the approach, the representatives execute at the counter, and sell-out is the measure.
- Visibility
- Recommendation
- Trial
- Conversion
- Rotation
- Repeat purchase
Driven by sell-out
We focus on what happens after the product reaches the pharmacy. Sell-out is the product leaving the shelf because a consumer chose it.
Recommended by a professional. Tried. Bought again.
Sold through.
Represented in Portugal.
Skincode, Switzerland.
A dermocosmetic brand represented exclusively in Portugal by Imersivashape, and the first in its portfolio: selected for the pharmacy, introduced in it, observed at the counter and developed there.
Further brands are in negotiation, and each is considered on the same terms.
Another position, open.
The first position, filled.
If your brand is considering Portugal, the next position is open.
For international premium brands considering Portugal through the pharmacy channel. We are selective about the brands we represent, and every enquiry is read and answered personally.
- [email protected]
- Telephone
- +351 935 560 843
Open to your brand.
Built for pharmacy. Driven by sell-out.